Lack of Women in Tech Industry? Blame the Job Ads for Being Too Masculine

Why are there not as many women in the tech industry as men? Could it be due to the fact that women aren't as interested in how electronics work as men? Nope. According to the feminist controlled Universities it's because ad listings for tech jobs use "masculine language" that discourages women from applying:

"According to a paper recently published in Journal of Personality and Social Psychology, there could be a subtle gender bias in the way companies word job listings in such fields as engineering and programming. Although the Civil Rights Act effectively bans companies from explicitly requesting workers of a particular gender, the language in these listings may discourage many women from applying."

http://www.wired.com/wiredenterprise/2013/03/hiring-women/